In the past, advertisers used trimedia to promote their products or services. Today, with the rise of Internet usage, there are far more options than TV, radio and print. They can now utilize the power of Internet marketing strategically with Facebook advertising. There are many advantages of the new day and age social media advertising.
Facebook advertising is more cost efficient than placing an ad on TV which costs millions in the production of the TVC and its media placement. Facebook advertising encourages more engagement among viewers. Unlike TVCs, print ads and radio ads wherein communication is one way, social media marketing enables the viewers to comment on or like the ad and even share it with their friends creating interactive virality. Facebook advertising enables the marketing professional to really target their audience in contrast to mass media that simply reaches more. The truth is, advertisers do not really have to tell the whole world about their message. They just need to target a specific few, their so-called "niche" who will surely be interested with what they are about to say. That is what social media marketing and Facebook advertising make possible.If you have read up on Facebook advertising before, then you would have heard of the term "pay per click." Well, that is still true today and while there were horror stories of such ads in the past because the cost per click were insane, then it's about time for you to read about the latest news on click through rates.
The cost per click (CPC) is far more affordable for online advertisers today. CPC has decreased by 18.2 percent. The click through rates (CTR) tells a different story though. While Facebook users used to totally ignore ads that they see, the CTRs are up by 57.2 percent since the 3rd quarter of 2011.So what does that tell us about Facebook users? It simply means that Facebook users find ads that they see more and more relevant that they actually take time to click on it and read more about it.
What does it tell us about social commerce? The numbers stated above is a very good indication that Facebook advertising is a good advertising and marketing channel because you can get more value for your money. The cost per click is more affordable and Facebook users find ads more and more engaging.
Social commerce and Facebook advertising is indeed a rising marketing channel that proves to be cost efficient and effective. It is a good if not a better alternative to above the line advertising.
EventBrite Networks data was analyzed by EventBrite, a company that offer invitations and gateways for purchasing tickets to events and latest happenings through their online website; reveals that people today are interested in sharing content and their activities online resulting in behavior that has greatly affected the bottom line of their business.
The top social networks in the list of their data studies shows that Twitter, LinkedIn and most notably Facebook were the main drivers of increased revenues for their sales and offers.
EventBrite also does social commerce by countries and they noted in their latest data studies that Italians share the most content about their lives and activities, English folks click on links the most and Canadians have the highest Dollar per Share metrics than any other countries in their records.
In Conclusion
Facebook advertising is cost effective and will amplify your business. So start advertising on Facebook so you can add more to your bottom line. Be a part of the social commerce sector and get in front of life time customers because the social commerce industry is predicted to be a $30 billion industry by 2015. Also do A and B testing to better understand customers.
Facebook Marketing can double even triple your profits if done correctly. If you don't think so, do it and try for your self.
Five Types of AdWords Ads That Can Improve Your Pay Per Click Performance Choosing Pay Per Click or Organic Search Pick Up Business With The Right Kinds Of Internet Marketing Creating a Sales Funnel for a New Product: Part I PPC Campaigns - The Mistakes to Avoid
0 comments:
Post a Comment